Advanced Marketing

GTC Advanced Standing Course

Grades: 12

Prerequisistes: "C" grade or better in Marketing, Senior Standing, Instructor Consent and Application

Description: Advanced Marketing is for the student who is seriously considering a career in the field of Marketing. Students who take the course will be studying the functions of marketing including: Distribution, financing, risk management, sales, promotion, pricing, purchasing, marketing-information management (research) and product & service planning. Students will also study the character traits necessary to become successful both personally and professionally, in particular, as they apply to areas of management. Classroom instruction will include both large and small group instruction with emphasis on team work through small group projects. Students combine this course with Marketing Internship and participation in the student organization.

Marketing Internship is for students who are concurrently enrolled in the Advanced Marketing course. These students are seriously pursuing a career in the field of marketing and wish to gain some practical experience in marketing related local business. The student will be required to maintain employment records, adhere to school policies and be an active and interested employee. Many classroom activities and assignments are based upon the "on the job" experiences. Graduates of this course have gone on to successful career opportunities with their high school placements.

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