Marketing

Grades: 10, 11, 12

Prerequisites: Recommended: Taking Care of Business and Business Around the World

Description: The most dynamic growth industry in the business environment is marketing. This course will instruct students in the foundations of marketing: a study of the 4 P's of marketing (product, price, place, and promotions); human relations and communcations (people skills); and economic principles as they apply to marketing. Small group oriented instruction and the opportunity for involvement in the associated student organization will allow the student to achieve a true "hands on" experience. The student will also be required to participate in the marketing experience by working in the marketing lab/school store daily operations. This full year course may be taken for Consumer Education graduation credit.

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