reputation Makes Its Mark

by MORGAN GARSKI, ALEXIS KOESSL, and JORDAN SQUIRES

Taylor Swift’s highly anticipated sixth studio album, reputation, made its debut as it was released Friday, November 10, 2017, at 12AM ET. Within the first four days, 1.05 million copies were sold, and there were over 400,000 pre orders through iTunes and UPS. Her fifth studio album, 1989, sold 1.287 million copies within its first week. If expert predictions are correct, she will sell at least two million copies, breaking her own record. Within days of reputation being released, it instantly became the best-selling album of 2017.

Leading up to the big release, the pop singer held Secret Sessions at each of her homes throughout the world, where fans got to hear the album. In total, 500 die-hard fans experienced the Secret Sessions. Swift has three different versions of the album. One being the plain CD within its cover, and two different magazines equipped with poetry, watercolor paintings, photographs, along with the CD. The album itself has 15 songs on it, along with her leading singles, Look What You Made Me Do, …Ready For It, Gorgeous, and Call It What You Want. Critics have written stupendous reviews on Swift’s capability to confidently write beautifully powerful songs.

According to popular opinion, she has addressed the “Kimye VS Taylor” feud, especially within the lyrics of This Is Why We Can’t Have Nice Things. She writes, “And therein lies the issue, Friends don’t try to trick you, Get you on the phone and mind-twist you, And so I took an axe to a mended fence.” This references the videos Kim Kardashian released on her Snapchat story, where Swift was on the phone with Kanye West, agreeing to be a part in his new song, Famous. Swift knew Kanye would reference them having sexual relations in the future, but didn’t recall agreeing to him referencing her as “that b*tch.” This caused a feud, and when the videos were released, Swift’s reputation was ruined. Twitter blew up with tweets relating to the incident, calling her a “snake” because she couldn’t be trusted.

A year later, Swift released three videos incorporating a snake. She capitalized her serpent reputation and made it into a huge success, when she released the Look What You Made Me Do music video shortly after, along with the announcement of reputation. Once again, Taylor Swift is dominating the music industry with her epic songwriting skills and sick beats.